It's kinda humorous actually. So lets go look at Google's "Web Security" team, courtesy of Wired magazine:
Google's Chrome Hackers Are About To Upend Your Idea Of Web Security
Very first thing on the page is a photo of four chicks.
Oh yeah. Welcome to the world of cotton-wool.
So okay, the gist of it is: these four chicks want non-secure websites to come up in Chrome with the message: "Not Secure". Which is a pretty-good idea actually, for their stated purpose of attempting to push the WWW to use HTTPS instead of open HTTP traffic.
Where it all falls down though, is three simple words: "transparent https proxy".
We have one at work. Even when connecting to my bank to signin and do transfers, etc - even though it shows a padlock, as being secure - my work can see exactly what I'm doing, exactly what the passwords are, exactly every-bloody-thing.
My work is a man-in-the-middle attack in action, every second of the day, if they want to be.
Think that the ISPs aren't? Or couldn't be, if they wanted to?
Go ahead, womyn. Try to swathe the world in cotton wool.
You have already failed.