Exposing the black poison in the soul of the world.
Basically, this:https://en.wikipedia.org/wiki/Work-to-ruleOn the other hand, words have meanings and meanings are important. For example, in the alternate world with personal inertial shields working, The Second Amendment affirming the right to bear only projectile weapons would mean jack shit, if the only effective guns would be energy based. And persistent, directional 'synonym creep' is perfectly able to eventually distort any message into its exact opposite.
https://empathological.wordpress.com/2015/03/23/the-sameness-of-the-difference/ - observe how it's done here